Florence County Chamber of Commerce

Florence County is located in northeastern Wisconsin on the Upper Peninsula of Michigan border about 1.5 hours north of Green Bay. It covers 488 sq miles and has 4023 permanent residents (2010 census). Over 50% of our land is publicly owned so you won’t feel crowded enjoying our favorite four season outdoor activities here. We have 265 lakes for fishing, swimming and boating, and 165 miles of rivers to paddle, tube float or fly fish including two official state designated “Wild Rivers”, the Pine and the Popple. 80% of our County is forested with miles of scenic trails to hike, bike, ATV, horseback ride, cross country ski, snowshoe and snowmobile.